Pakistan High Street Fashion Brands You Need to Know

If you have size preferences, budget constraints, or accessibility issues then shopping from high street brands should be your best choice. Upgrade your wardrobe with high street trendy fashion items by some of the leading Pakistani brands.

Here’s a list featuring the top brands that have changed the shopping scene for Pakistani fashionistas.


Be a part of the “in” crowd and dress yourself up with the best brand in town. Build a wardrobe that caters to every event whether formal, semi-formal, casual or workplace attire. ONE is offering you clothes which are in tune with the latest fashion trends. Whether you select from the attractive range of tops or trousers, T-shirts and jeans, or accessories, you are bound to look dapper. ONE offers a vast range of clothes for both boys and girls. These include T-shirts, Polos, casual shirts, gym wear tops, jeans, chinos, and pants for both genders. For the girls, the brand is offering dresses and dungarees. The line of western dresses for ladies has been prepared to keep in view the latest trends. ONE also offers special luxury dresses Luxe for ladies. These special western dresses have been stitched with exotic fabrics and will make you look marvelous. When it comes to gym wear it is a class apart with super comfy and stylish wear that is guaranteed to absorb sweat and turn heads. The lengthy list of hip & trendy accessories includes caps, hats, belts, bags, wallets, shoes, scarves, stockings, and many more. The diverse range of shoes includes fashion shoes, sneakers as well as comfortable shoes. The brand believes in providing options that can enhance your looks so that every time you step out you can make a fashion statement. Explore and choose what suits you best from the high-quality products and get ready to catch all the attention. ONE is just one click away. You can order online and avail discounts and the facility of free shipping.


Sapphire brand has played an important role in introducing the concept of high street fashion in Pakistan. What makes it an all-time favorite clothing brand is its affordability, quality, and design aesthetics. Sapphire caters to a diverse market, providing trendy outfits in formal wear, daily wear, pret, and party dresses. Introducing the latest fashion trends in women’s apparel, the brand has a huge collection of ready to wear, unstitched material, sleepwear, and western outfits. Looking for a new fashion dress? Search under Sapphire West category that features summer western wear, stylish tops, flattering dresses, and chic jumpsuits. Offering clothes for every occasion, take your pick from ready to wear embroidered three-piece suits or shop from the luxury pret collection.

Gul Ahmed

After finding immense success in textiles, Gul Ahmed has set its foot in the retail market and since then there has been no looking back for the brand. From clothing items to home accessories, Gul Ahmed caters to a diverse market. A big name in high street fashion, the brand keeps up with the latest trends and its designers bring to the client’s upgraded fashion items. With just a few clicks, you can now buy clothes online from their official website or from secondary sources. Check out the online Gul Ahmed boutique. It includes the summer lawn collection, festive luxury pret, and accessories like shoes and bags. Choose from the unstitched category that includes single-piece, two-piece, and three-piece suits. Gul Ahmed’s formals include silk shirts with matching organza dupatta. The brand has also branched out into men’s fashion, offering the latest men’s fashion clothing. Shop for slim fit T-shirts in digital prints or Ideas Men buttoned-down shirts. Gul Ahmed Kids features both eastern and western outfits for boys and girls. So next time you’ve got a big event coming up, rest assured that Gul Ahmed’s Ideas has the entire family covered.


Among the leading western wear brands in Pakistan, Outfitters filled the gap in urban fashion. Introducing trendy street-smart fashion for both men and women, the brand today also caters to kids – Outfitters Junior. Don’t miss their menswear line that includes short shorts for men with turned-up hem and slim-fit athleisure shorts. Focusing on quality and affordability, Outfitters Men has become a go-to brand especially if you’re looking to buy jeans. Offering the latest styles in jeans pants for men, the designers take inspiration from the latest trends. Their latest collection features slim-fit jeans, distressed rip pants, cropped jeans, and skinny-fit jeans with stretch. Outfitters Women collection also follows the latest trends, incorporating florals, animal prints, and embellished items into the mix. Statement sleeves have become a focal point of their newest western collection as puff sleeves, ruffles, cut-out, and bells can be seen in stylish tailoring.


Another high street fashion brand, Limelight opened its doors in 2010 and since then has evolved into a leading retail outlet. A one-stop-shop for all fashion needs, Limelight today offers men’s clothing as well, along with the trendiest outfits for young girls. Buy the best women dresses online; they have both eastern attire as well as western clothes. Every summer, Limelight launches its lawn collection that includes stunning designs, digital prints, and the introduction of the latest trends. Focusing on daily wear, semi-formal, and formal wear, the designers present a fusion of traditional and modern designs. Choose from embroidered or embellished 2-piece or 3-piece suits, as they are available in ready-to-wear as well as unstitched categories. Printed silk, jacquard, lawn, khaddar, and net-lace are some of the fabrics that the brand generously uses, mixing and matching according to the occasion.


Starting off by selling traditional khaddar clothes, Khaadi quickly became Pakistan’s biggest success story in fashion. Credited for shaping Pakistan’s high street fashion, the brand became a benchmark for many. Khaadi Apparel (Woman & Man) Khaadi Khaas, Khaadi Kids, and Khaadi Home, all have a notable presence in the market. The brand takes pride in reviving ancient craft and traditions by introducing handloom fabric and garments. Chapter 2 is another range by the brand that completely focuses on cuts, hand-woven fabric, and a stunning amalgamation of colors and textures. Khaadi Khaas is all about formal clothing; it focuses on traditional cuts and designs, best suited for weddings and formal events. A high-quality affordable brand, Khaadi has something for everyone. Be it modest clothing, glamorous outfits or urban attire, you’ll find it all at Khaadi stores. So come on and shop urban fashion with a minimalistic approach, enjoying the rich colors and clean silhouettes that the brand offers.


Making practical clothes for women, Generation started back in the 80s and found great success in ready-to-wear. Reimagining the shalwar kameez silhouette especially in cotton, the brand stays true to its traditional roots. Designing comfortable kurtas and suits for all body types, Generation has never shied away from mixing east with west. Focusing on trendy fashion, you’ll find the brand’s clothing line catering to confident and bold women. The designers at Generation aim to celebrate femininity by incorporating traditional patterns, embroideries, and designs that are inspired by women of all ages. The brand is all about timeless elegance, whether you buy from their gharara range, dynamic shalwar collection, or contemporary trousers. In their latest collections, you can find chic and comfortable fashion-forward shirts, printed tops, and solid-colored kurtas. There are so many other high street brands in Pakistan that bring men’s fashion casual trends and women’s top fashion styles to the forefront. Every season there is something new to upgrade your wardrobe with. From luxury brands to sustainable labels, you can find the best high street clothes online. So click on and start shopping!

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